audience profile

 This is my audience profile. An audience profile is when data is collected to find out more potential information about your audience, this could include demographics, psychographics, and social grade. These are all factors that help define a target audience. 

My target audiences social grade would be E. This is because 90% of the people who participated in my survey. The majority of my target audience is in education. My audience also use technology and social media a lot this will help as it fits the theme for my documentary. 

psychographics

The next part of research that would help me define my target audience is psychographics. Psychographics is defining an audience based of life style choices desires goals and values .

common interests: the majority of the people who took part in my survey said that they like documentary's and half of the people said that the watch the BBC.   

I believe that my audience is main streamers because they all tend to follow trends. for example my audience all uses technology a lot, therefore I believe that this could be them use their technology to access social media. 

  

demographics

my target audience is between 16-18 

over 50% is male I am going to target my documentary for the male audience.